Why Demassify?



Why Demassify?


     After learning about the process of mass media, we discussed the idea of demassification and niches. This conversation made me wonder, does demassification happen for bigger, more complicated reasons than we may think? It seemed almost taken too lightly during our discussion. Newspapers and other forms of mass media are being demassified and being sold to niche audiences for more reasons than just lack of popularity and relatability. What if important mass media is only going to niche audiences because of people not taking the time to learn about other types of people or listen to different opinions? For example, a magazine published for the niche audience of teenagers. In this magazine, there were articles explaining the reasons teenagers in our day and age are so stressed and have more mental disorders than any other generation. If parents and teachers were to read this magazine, it would be a lot easier for them to understand the hardships teenagers our age are going through that they did not go through at their age. Why don't we just slowly begin to recommend mass media that originally was for niche audiences to broader, more mass audiences? This would definitely help everyone begin to understand and respect other people's situations a lot more thoroughly.

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